Case Study
Target Darts

The Virt is a cutting-edge two-way camera IoT device that delivers a new era of connectivity for darts players and fans alike.

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News Article
Cyber Essentials Plus recertified for 2024/25

We are delighted to announce that we have been awarded the Cyber Essentials Plus certification for a sixth year, demonstrating our commitment to cyber security.

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News Article
Developing a product for market readiness

Speed to market is critical to the success of a product. We look at how you can develop a product with market readiness in mind to avoid delays and loss of a competitive edge.

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News Article
Paul Mullen appoints Sam Beard as Co-Director of Cubik Innovation

Cubik Innovation is delighted to announce that Sam Beard has been appointed as Operations Director.

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News Article
The Engineering Design Show 2019

Cubik Innovation make their debut at the Engineering Design Show at the Ricoh Arena in Coventry for an action packed 2-day event.

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Case Study
IZLID
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Case Study
Reskube

The Reskube offers a simple solution providing access to both continuous power and uninterruptible internet connectivity for itself and any connected devices during a power outage.

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News Article
Cubik Innovation appoints new Managing Director

With effect from 1 April 2023, Sam Beard will take over from Paul Mullen as Managing Director of Cubik Innovation.

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News Article
National Apprenticeship Week: Spotlight on Alicia Kneebone

This National Apprenticeship Week, we talk to Alicia about what motivated her decision to do a project management apprenticeship and the skills that she has learned along the way.

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Case Study
Target Darts

Target Darts is a leader in darts equipment and sponsors some of the biggest names in the game including Luke Littler and Rob Cross. Their latest product creates a new category of connected IoT devices bringing the skill and excitement of the game to homes at the touch of a button.

The Virt Camera is a two-way camera system that allows users to play competitive darts against a global online community. It's front facing camera lets you opponent watch your throw, while the dartboard facing camera allows them to see your dart land in real time, high-definition video.

THE CHALLENGE

Target Darts approached Cubik with a prototype of their new product and asked us to conduct a design review that focussed on design for manufacture and supply. The Virt needed to stream two live video feeds to a remote server and an app that would configure and score the game. The biggest challenge was fitting the amount of tech needed into a sleek, compact design whilst maintaining a high-quality video feed.

THE SOLUTION

As part of the design review, we produced a low volume build of the existing prototype to test and analyse. Using the output, we made design recommendations to improve performance and streamline the manufacturability of the product.

Getting the camera tech right was a big piece of the puzzle. Our team carried out extensive research and testing to select the best camera component. We then designed and built a bespoke PCB that enabled the camera to interact with off the shelf components to bring the whole system together.

THE IMPACT

With a refreshed design that employed design for manufacture principles, we went on to  successfully support Target Darts through the regulatory certification process and achieved CE, UKCA and FCC approval.

The result, a market ready product that is now available to purchase: https://bit.ly/40fuW5k

You can download the DartCounterapp on IOS and Android.

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Case Study
IZLID

The IZLID is a compact, lightweight infrared laser device used by the military as a command pointer for target marking and communicating with aircraft. It is small enough to fit into the user’s pocket, or attach to their belt for quick access, offering swift guidance to ground personnel over a range of 39km.

THE CHALLENGE

Close Air Solutions (CAS) asked Cubik to design a simulator that replicated the look and feel of the IZLID’s aesthetics, ergonomics and user functions, without the infrared beam. The IZLID simulator needed to connect to CAS simulation system via a single USB lead and return data back to the simulation system.

THE IMPACT

The IZLID simulator is used in classroom based military training to help soldiers gain knowledge and experience of how it would behave in a real-world application. Simulation is a critical part of military training allowing soldiers to experience realistic scenarios in a virtual world, improving their decision making and readiness for combat situations.

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Case Study
Reskube

The Reskube offers a simple solution providing access to both continuous power and uninterruptible internet connectivity for itself and any connected devices during a power outage. It’s sleek and portable design means that it can be used in a wide range of settings from powering a home office to life saving medical equipment. This intelligent device has the capability to detect and resolve issues before they become a problem.

THE CHALLENGE

With our friends at Bang Creations delivering the mechanical design, we were brought on board to design and build the system architecture and support the product through regulatory certification. We worked closely with Bang to ensure the electronic system fit the custom enclosure without compromising on quality and performance.

THE IMPACT

Designed with critical remote workers in mind the Reskube gives users the confidence to work from any location without fear of disruption. Outside of the home, Reskube maintains continuous operations during outages for small sites such as retail stores, construction sites, doctor's surgeries, and primary schools, ensuring that critical systems and equipment remain operational. Additionally, it offers the added benefit of remote monitoring and management. In global regions where power outages are commonplace the Reskube offers a source of reliability and resilience in an environment with unpredictable connectivity.

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Case Study
Switchee

Bristol & London based company, Switchee Ltd developed a smart thermostat solution aimed at reducing energy bills in social housing. The intelligent device learns the routine of the household, detects when the house is not occupied and turns the heating on or off accordingly. The device allows valuable data to be gathered remotely reducing the requirement for complex interaction or configuration from the user.

THE CHALLENGE

Switchee approached Cubik for help with the development of the software drivers which allow the operating system to communicate with the hardware. This quickly evolved into a larger scheme of work that incorporated the printed circuit board (PCB) design, prototype manufacture and firmware development.

THE IMPACT

Switchee is the first internet-connect device in social housing. It delivers real-time data that gives housing providers the insights and tools they need to proactively support residents and manage homes.

With a Switchee device installed, energy efficiency can be optimised on a case-by-case basis reducing energy waste, lowering heating bills and cutting carbon emissions.

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News Article
Cyber Essentials Plus recertified for 2024/25

With more and more of our data being held digitally, the threat of cybercrime is a major concern for organisations and business leaders. Cyber Essentials is a UK Government backed scheme that is designed to help organisations of all shapes and sizes demonstrate operational security against the most common types of cyber-attacks.

Cubik Innovation is committed to keeping our IT systems and data secure against online threats by implementing robust measures and we are delighted to have been awarded the Cyber Essentials Plus certification for a sixth year.

Cyber Essentials

The first level certification, Cyber Essentials, focuses on threats that require a low level of attacker skill and are very basic in nature. Organisations are required to complete a self-assessment questionnaire addressing five core controls that encourage the adoption of good security practices to effectively minimise the risk of a security breach. The core controls include, user access control, secure configuration, security update management, firewalls and routers, and malware protection.

Achieving Cyber Essentials is a prerequisite for obtaining the Cyber Essentials Plus certification.

Cyber Essentials Plus

The Cyber Essentials Plus certificate requires a remote and onsite technical audit of your IT systems to verify that the controls outlined in Cyber Essentials are in place and effective.

Achieving the accreditation involves a vigorous audit of your IT and security infrastructure by an external auditor to ensure that baseline security standards and controls have been implemented. This year, we welcomed cybersecurity experts, Secarma, who conducted a day of tests designed to breakthrough our security protocols via simulated hacks and attacks to ensure that our data is protected.

Secarma’s expert assessor completed the following activities:

  • External vulnerability scan of public facing IP’s.
  • Internal vulnerability scan with credentials on a sample of end user devices and server.
  • Account segregation tests on end user devices.
  • Anti malware testing.
  • Review of MFA implementation.

The areas of vulnerability that Cyber Essentials Plus aims to assess include:

  • Firewalls
  • Secure configuration
  • Security update management
  • User access controls
  • Password based authentication
  • Malware protection

Achieving the Cyber Essentials Plus certification demonstrates our ongoing commitment to cyber security, protecting our systems and our customers data. Speaking about the importance of Cyber Essentials Plus certification, Paul Mullen (Founder & Technical Consultant) said:

“As a technology business we already implement a vast number of best practices and security measures to protect our digital assets and information. Ensuring we hold the Cyber Essentials and Cyber Essentials Plus certifications gives us and our customers the peace of mind that our security protocols are active and effective. It forms a critical part of the service that we provide and adds to our existing ISO 9001:2015 standards, to ensure we provide a safe and secure service.”

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News Article
Developing a product for market readiness

In the fast-paced world of electronics manufacturing, the time it takes to get your product market ready can be critical to its success. Speed and timing are not just an advantage, they are imperative. Delays can result in missed opportunities, increased costs, and loss of a competitive edge.

Despite the need for speed, the complexities of volume production cannot be ignored. Everything from designing a marketable product, procuring materials and components, and setting up production lines, calls for multiple stakeholders and intricate planning.

We look at some of the best practices that are necessary to ensure a product is market ready.

Design for manufacture

Design for manufacture (DFM) focuses on the ease of manufacturing through efficient design and careful part selection - with an end goal of making the product better at a lower cost. During the design process, components and processes are carefully chosen to minimise the complexity of volume production and optimise the product for easy and efficient manufacture.

The key principles that should be considered during DFM are:

Design: Evaluate how well the design conforms to the manufacturing process.

Materials: Less is more. The product needs to perform correctly, without the use of excessive materials and components.

Process: Avoid highly specialised processes if they are not required and don’t add value to the final product. Look at the best process to suit your budget and volume requirements.

Environment: Consider the real-world environment that your product will need to operate in i.e. extreme heat/cold, changing weather conditions.

Design for Assembly

Design for assembly (DFA) involves designing products with ease of assembly in mind. The goal is to minimise the number of parts, the amount of time it takes to assemble the product and the cost of the assembly.

Employing DFA principles during design can:

  • reduce production time and cost.
  • reduce material usage and wastage.
  • increase product reliability.
  • ease assembly and disassembly of the products.
  • simplify the steps for automated assembly.
  • design for end of line testing.

Regulatory strategy

All electronic products placed on the market are legally required to carry a mark that states the product has been inspected and meets the required safety and other standards.

Achieving regulatory compliance requires a comprehensive understanding of the intricate and ever evolving standards across many directives. Often, having the right knowledge and tools to navigate the complexity of product compliance can be challenging but is a critical part of the process and vital to the success of your product.

The directives and standards that the product might be required to meet should be considered at the very start of the project. A robust compliance strategy allows effective design decisions to be made and reduces the risk of any ‘surprises’ during formal testing, speeding uptime to market.

 

Other things to consider

Once the product has been finalised and the relevant standards applied, what next? There are several things that should be considered before launching a product to market.

Packaging: Consider the products journey through the supply chain; it’s size and shape. Packaging should allow your product to arrive in pristine condition.

User manual: Does the product need a user manual? What should be included? Paper copy or digital?

Serialisation: Applying a unique serial number means a product can be tracked through every step of the supply chain and gives better control over inventory. Returns can be tracked and failures investigated in a more meaningful way.

Labelling: What is required legally and how is that information displayed and where?

Warranty: What happens if the product or a piece of it fails or breaks? How can you mitigate this through testing and how do you handle returns?

Spares: What happens if the product or a piece of it fails or breaks? Can spare parts be provided?

Quality: Ensuring traceability and having everything documented and controlled.

Manufacturing partner

When it comes to choosing a manufacturing partner, it’s important to select an organisation that has the capability, capacity, and expertise to streamline all these elements and get your product market ready as swiftly as possible.

Whatever stage of the process you’re in, our team have the skills and experience to evaluate what you’ve got, develop a plan, and help you get to where you want to be.

If you’ve got a project you’d like to discuss, book a discovery meeting with our experts.

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News Article
Paul Mullen appoints Sam Beard as Co-Director of Cubik Innovation

Cubik Innovation is delighted to announce that Sam Beard has been appointed as Operations Director. Sam will make the move from his current role as Operations Manager to co-direct the business alongside Managing Director, Paul Mullen. Having two directors in place is a first in Cubik history and the appointment signifies an important change in the company structure and securing the future of the business.

Speaking about Sam's appointment, Paul said:

Sam joining Cubik as Director is a huge upward step for Cubik. Taking on the responsibility of running a business is a difficult decision, but I know that Sam will take these responsibilities seriously. During his time at Cubik, he has excelled at everything he has done and more than proved his worth.

Sam has always been passionate about electronics from an early age. After finishing his A Levels, he went on to study for a degree in Computer Science at the University of the West of England (UWE). Keen to get some hands-on experience, he decided to take a year out from his studies and secured a position with engineering giant BAE Systems where he gained extensive knowledge in corporate systems and quality management systems.

After completing his degree, Sam went on to join Kinneir Dufort as a Test Engineer. During his time there, he assisted with the day today running of the manufacturing cell and worked across a wide range of high-profile projects including the THALES Commander Unit for the Ministry of Defence (MOD).

In January 2013, Sam joined Cubik on a 3-month contract to help facilitate the move from a small room at the Bristol & Bath Science Park to one of the larger office spaces, and he never left.

Putting his manufacturing experience to good use, Sam soon set to work designing and building Cubik’s very first Production facility. As the only member of the newly established department, he spent his days building hundreds of Printed Circuit Boards (PCBs) single handed. Over next few years, Sam focussed on growing the department building a team of talented and multi-skilled engineers and two semi-automated production lines.

His experience in quality management led Sam to set up the ISO 9001-2015 Quality Management System, which Cubik has just been awarded for the 5th year in a row. As a result of Sam’s hard work, the ISO system has become an integral part of the business that provides reassurance to our customers that their products have been manufactured to the highest quality standards.

As the Production Department grew, Sam naturally took on more responsibility and progressed into the role of Production Manager overseeing the day to day running of the department.

In 2017, following rapid growth on the manufacturing side of the business, Sam was promoted to the role of Operations Manager. His responsibilities extended to the day to day management of the entire business and he became the reporting line to a strong team of 24 members of staff. Sam’s responsibilities include everything from setting business targets and overseeing the delivery of all projects, to making sure the kitchen is fully stocked with tea and coffee.

In fact, it’s a standing joke that his job description famously states the skills required are: “A vast knowledge of everything, everyone and the ability to manage a team whilst juggling a 3-page to do list, invoicing targets, meeting deadlines and remembering to the glue the handle back onto the kettle."

Speaking about his career at Cubik and plans for the future:

Over the past 6.5 years, I have seen the company grow and flourish and have enjoyed being a part of that at every stage. Becoming a Director at Cubik is a brand-new challenge that I can get stuck in to and I am looking forward to more of the same going forward.

After 7 years as the sole director of Cubik, at the heart of Paul’s decision to appoint a new co-director are his staff:

The most important thing to Sam and I is security for our staff. I always wanted someone within the business who can run it exactly as it is if, for any reason, I was not able to. Now, Cubik has two people who have an invested interest in the welfare of the team, the quality of our work and the growth of the business.
Sam and I are so aligned in how we see the business and the vision for the future, which makes decision making much easier. But I am also looking forward to having someone who will challenge me to think outside the box and provide a different perspective.
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News Article
The Engineering Design Show 2019

On Wednesday 16 October, we opened our exhibition stand for the final time this year at one of the biggest engineering exhibitions in the UK. Dedicated entirely to engineering, electronics and embedded design, EDS gives visitors access to the latest products, services and innovations available in the industry. Having got a sneak peek at what was on offer during setup day, we knew we were in for something special.

Throughout the 2-day event, a steady stream of visitors made their way to stand C22 to meet our team, talk to our experts and watch demonstrations of our automated assembly line. As usual, our trusty pick and place machine was on hand to build our interactive business cards and showcase our in-house manufacturing capabilities. Programmed with a challenging LED game, the business cards get quicker and more complicated as you complete each level. They quickly became one of the exhibitions must have items with people stopping by to pick one up.

As well as the vast number of exhibitions, visitors also had the opportunity to hear from 25 of the industry’s most prominent conference speakers and attend over 30 practical workshops on the show floor.

Cubik’s own Matt Weatherburn (Senior Project Manager) attended a workshop delivered by John Karlsson (Perforce Software) exploring how to build better products by using a combination of Project Management methods including SCRUM, Gantt Scheduling and Kanban:

The workshop was an excellent opportunity to hear from a leading industry expert, meet likeminded people and make new connections. Insightful, innovative and certainly provided some food for thought.

On the show floor the Robotics Innovation Hub provided opportunities to discuss and try the very latest in robotics technology from Comau, X-STK Applied Automation and Motion Impossible. Visitors were able to try out an exoskeleton, a motion tracking camera dolly and cobots.

Shannon Cribb (Junior Engineer) couldn’t resist the opportunity to try out the exoskeleton which supports the user when carrying out repetitive, weight intensive tasks.

On Day 2, we took part in Made in Britain’s #MIBHour, an online networking event where tagged companies take part in an online conversation. After mentioning that we were tweeting from the EDS, spring manufacturer European Springs tweeted us to say that they were also exhibiting and headed over to our stand to introduce themselves. Virtual connectivity leading to real life connections!

If you managed to pick up one of our interactive business cards, don’t forget to tweet us to let us know what level you’ve reached. Twitter: @CubikInnovation

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News Article
Cubik Innovation appoints new Managing Director

We are delighted to announce the appointment of Sam Beard as Managing Director of Cubik Innovation. With effect from 1st April 2023, Sam Beard will take over as Managing Director of Cubik. Paul Mullen will take on the role of Founder & Technical Consultant and will continue to provide support and guidance to the Senior Management Team.

Paul founded Cubik Innovation in 2012, following the sale of his previous business Panik Technology. His aim was to be a consultant helping companies answer the difficult questions that arise when designing electronic products. By the end of the year, Paul had employed three members of staff and the business has taken an unplanned direction giving way to the success of Cubik as we know it today.

In January 2013, Sam joined the company on a 3-month contract to facilitate an office move. With his background in electronics, Paul tasked him with setting up Cubik’s first Production lab and recruiting a team of engineers. In the following years, Sam progressed from Production Engineer to Production Manager before being appointed as Operations Director in 2019.

Speaking about the new appointment, Paul said:

“Over the past decade, Sam has played a fundamental role in the growth of the business. From setting up our first production lab at the Bristol & Bath Science Park to joining me as a Co-Director. He has excelled at everything he has done. He knows the business and cares tremendously about the individuals within it, so I take this step knowing that Cubik and the team are in safe hands.”

As Managing Director, Sam will take on the business management and will lead the company with support from Paul and the Senior Management Team.

“This is an exciting opportunity for me, both personally and professionally, and I am honoured that Paul has entrusted me to take the reins. We’ve got a strong team, all pushing in the same direction, and I am committed to taking Cubik forward another ten years and beyond.”

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News Article
National Apprenticeship Week: Spotlight on Alicia Kneebone

After deciding that university wasn’t the path for her, Alicia joined Cubik in October 2020 to embark on a Project Management Apprenticeship. Just two years later, Alicia is now a fully qualified PM and has established herself as an accomplished and valuable member of Cubik’s project management team.

Alicia talks about what motivated her decision to do an apprenticeship and the skills that she has learned along the way.

  1. Why did you want to do an apprenticeship?
    I knew that I didn’t want to go to university. I had always wanted to do an apprenticeship where I could get a qualification whilst getting hands on, real-life experience.
  2. What course did you study?
    I studied the Level 4 Associate Project Management course with the Academy for Project Management (Academy 4 PM) and Wiltshire College. It was a two-year course, which I completed in just under two years.
  3. What was the course format?
    The course was made up of online learning and six in-person workshops, which I attended at Wiltshire College. Throughout the course you create a portfolio of evidence that highlights the knowledge, skills and behaviours involved in project management. You choose 15 (out of 17) topics that you want to focus on and gather evidence to document your practical experience in each of those areas, using examples from real life projects.To help balance my college course with my day job, I worked in the office four days a week and from home one day a week where I focussed on completing the course syllabus and my portfolio. I also met with my college mentor and line manager every five to six weeks to sense check my progress and discuss what the next steps were.
  4. How was the course assessed?
    I sat two exams. The first was the Project Management Qualification (PMQ) exam which is a knowledge based, written exam. It lasted 3 hours 15 minutes, and I had to answer 10 questions out of 15. Each correct answer was worth a maximum of 50 marks, and I needed a minimum of 55% overall to pass the exam which I achieved.I then focused on completing my portfolio of evidence, which is used to assess the final exam called the End Point Assessment (EPA). The EPA consists of a 15-minute presentation where I talked about 5 of the topics that I documented in my portfolio, in front of two examiners. I then had a ‘professional discussion’ with the examiners where they asked me questions on the remaining 10 topics from my portfolio. I had to wait two days to receive my results, and I achieved a Pass.
  5. Now that you have completed the course, what does your new qualification enable you to do?
    As a Level 4 Associate Project Manager, I have been promoted from Project Administration Apprentice to Junior Project Manager at Cubik Innovation. My new qualification means that I am officially a qualified PM.
  6. What are the benefits of doing an apprenticeship?
    The biggest benefit is being able to achieve a qualification whilst gaining experience in a role that you hope to move into. Being able to work with an experienced team whilst studying really helps too, as you are surrounded by peers who are skilled and knowledgeable in their fields and are rooting for you to succeed. I also really enjoying being able to split my time between work, online learning, and college.
  7. What would you say to anyone who is considering doing an apprenticeship?
    Don’t hesitate! By combining learning with practical experience, I have gained so many new ‘skills for life’ including communication, time management and leadership. I have also gained so much more confidence in my own abilities which I have taken with me into my new role.

Speaking about why apprenticeships work so well, Paul Mullen (Managing Director) said:

“There is a huge shortage of workers in the UK, and this is especially noticeable in engineering. An apprenticeship is a great way to continue education whilst working and earning. There is a vast range of apprenticeships from NVQ’s through HNC’s, through to degree apprenticeships where you can gain a full degree qualification whilst gaining practical experience.
At Cubik, we see apprenticeships as a great route to employment. We pride ourselves on providing a great platform for learning and support our apprentices through their training programs.
Apprentices benefit the business too. Having a younger person in the team brings a fresh thought process, fresh ideas. Also, apprentices tend to stay in a business longer before moving on which generates business and staff stability.”

For more information about apprenticeships, or to find one that suits you, visit gov.uk

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News Article
National Apprenticeship Week: Spotlight on Jake Mullen

Today marks the start of National Apprenticeship Week (NAW) which brings together businesses and apprentices across the country to highlight the positive impact that apprenticeships make to businesses, individuals, and the wider economy. This NAW, we’re shining a light on Cubik apprentices, past and present, to discover more about their individual experiences and the different routes they took to achieving their goals.

Jake Mullen joined Cubik on 1st June 2020 as an Apprentice Engineer and is currently studying towards a BEng (Hons) in Electronic and Computer Engineering. Jake talks about his experience and why he thinks an apprenticeship is a great way to start your career.

  1. What course are you studying?
    I am studying a BEng (Hons) in Electronic and Computer Engineering at the University of the West of England (UWE). It’s a degree apprenticeship, so I work 4 days a week in Cubik’s Production Department as an Apprentice Production Engineer and spend 1 day a week at Uni studying.
  2. How long is the course?
    Because I spend 1 day a week at uni, it’s a 5-year course. I am due to complete it in September 2025.
  3. Once you’ve completed the course, what will your qualification enable you to do?
    This qualification, together with my practical experience, will give me the opportunity to work in many different areas within the electronics world; and across a range of sectors such as automotive, IT, gaming, telecoms, manufacturing, power, transport, utilities, and construction industries.
  4. How are you assessed?
    My assessments are a mixture of exams, coursework, and practical work. How they are weighted depends on the module, but in most cases its 25% practical, 25% exam and 50% coursework.
  5. Why did you want to do an apprenticeship?
    I wanted to do an apprenticeship because it enables me to develop my knowledge in the theoretical side of electronics but also provide an opportunity to apply what I’ve learned at university in a real-life application.
  6. What are your plans once you have finished your apprenticeship?
    I hope to remain as part of Cubik Production Team – I love working here! I love seeing the products be created and sent out into the real world.
  7. What are the benefits of doing an apprenticeship?
    There are so many benefits to doing an apprenticeship. Not only do you get hands on experience and chance to experience electronic development in a real-life setting, but you also get support from the skilled people around you and benefit from their years of experience. And it helps that you get paid to learn!

Speaking about why we continue to develop links with local educators and offer apprenticeships, Operations Director, Sam Beard said:

“Apprenticeships are a great route to employment. They offer young people an opportunity to gain hands on experience whilst studying towards a formal qualification. From a business perspective, it gives us an opportunity to instil a quality mindset from the very beginning. We can teach the correct techniques and industry standards, which will hopefully result in a talented addition to the Cubik workforce, equipped with future ready skills.”

For more information about apprenticeships, or to find one that suits you, visit gov.uk

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News Article
Designing with component supply issues in mind

When creating electronic designs, it used to be enough to consider component spacing, orientation and electrical compatibility. Engineers had become quietly comfortable in the knowledge that they could order their favourite parts and components with ease, and that their order would likely arrive the next day. Or, at least in the same week.

Now, whilst this approach may be ok for one-off prototypes or proof of concepts, it makes future proofing products and volume production very difficult. And with the market struggling to settle, the concept of designing for manufacture has been joined by the need to design for availability.

So, what can we do to navigate the changing landscape? Whilst there are no guarantees, there are some practical steps that can be taken to ensure products can be produced at scale and are suitable for repeat production runs:

  1. Design for availability
    Usually, engineers design with the right parts in mind to achieve the desired functionality. This approach has been flipped on its head and we must now take a market led approach based on what is available. This may mean that components are larger or more expensive than expected or that a redesign is needed.
  2. Identify drop-in replacements early
    In recent years, manufacturers have become more diligent at ensuring their product lines have multiple components with compatible pinouts and footprints. Identifying these early in the process is an easy win, saving time and money.
  3. Alternative components
    There are lots of components that offer the same functionality and performance. A single component swap, or a combination of components, could give you the functionality you need without compromising on quality. Of course, this could be a more expensive option, but it will keep your project on track.
  4. Manage obsolescence risk
    With a rise in demand for feature rich, cutting edge technology, the component market is continually evolving, rendering some parts and components obsolete at a lightening rate. Avoiding not recommended for new designs (NRFND) or end-of-life (EOL) components that offer a limited lifecycle will reduce the risk of a costly redesign. It’s the decisions you make now that will affect the longevity of your design and ultimately your product.
  5. Consider your feature set
    It’s worth considering your feature set and questioning what you really need. Every feature that you include in your design adds to the supply chain issue. For example, do you really need multiple USB ports, if the end user is likely to only use one? Do you need a large amount of memory, or will a smaller amount suffice? Reducing the number of unnecessary features on your product will take pressure off the supply chain and bring costs down.

Whilst many of the supply challenges are best addressed during the design process, there are also steps we can take to ensure the manufacturing process goes smoothly and prevent production runs from grinding to a halt.

  1. Plan ahead
    Where possible, forecast your usage for the next 12 months. Secure stock early to ensure you have a strong supply and don’t run out mid production.
  2. Order critical components early
    Don’t wait until you’re ready to start the build to order single source and critical components. Secure these during the design phase to ensure you have stock for early production series.
  3. Split designs
    Consider splitting your design into several parts. For example, rather than one large PCB, use several smaller PCB’s that plug together. This makes a redesign to accommodate availability a lower risk.

What used to be a minor tick box of investigating availability and second sourcing has become a critical problem. More than ever, engineers must be proactive, strategic, and flexible in their approach to electronic design to preserve the product lifecycle.

Our team of engineers have the knowledge and experience to support you through the component selection process and help you achieve optimum functionality in an unstable market. If you’d like to talk to us about how we can help, get in touch.

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News Article
Managing the electronics component shortage

Over the past few years, the global supply chain for electronics components has become increasingly unstable. In 2020, this was further compounded by the outbreak of COVID-19 which saw supply chains bottle neck as consumer demands intensified against a stationary industry. As demand continued to grow, the market responded, and component prices and lead times rocketed.

In late 2021, there were signs of recovery, and it was hoped that this year would be the industry’s bounce back year. But the war on Ukraine and COVID-19 outbreaks in China, which resulted in further lockdowns, caused disruption to an already fragile supply chain.

In “normal times”, we would expect most components to be available on a next day delivery basis. But in recent years, lead times have increased considerably and on certain components we are seeing lead times as high as 52+ weeks. So, what does this mean for electronic components and when will we see an end to shortages?

What caused the shortage?

  1. The automotive industry
    The rise in smarter cars creates an avenue through which electronic components flow. The more high-tech cars become, the greater the reliance on electronics. Since large manufacturers can purchase and store components in bulk, the result is a lack of supply and increased component prices for other businesses and industries that need them.
  2. Internet of Things (IoT)
    As our homes become smarter, Bluetooth and WI-FI capabilities are installed in a higher number of household appliances such as smart speakers, heating systems and even light bulbs. With the number of connected IoT devices expected to reach 14.4 billion by the end of 2022, the size of this market has significantly impacted component availability.
  3. Global influences
    Perhaps the most obvious one is the outbreak of the COVID-19 pandemic which had an unprecedented effect on global supply chains. In addition, several major events such as port closures and back logs, a large fire at one of the main silicon chip manufacturers and a shortage of oxygen production used in manufacturing, further compounded the situation causing critical supply issues.

What can we do?

With business as usual still a little while off, what can we do until normal service is resumed.

  1. Adjust our expectations
    With the market still volatile we must be realistic about costs. We should adjust to paying more for components and the inevitability that this will trickle down to consumer level.
  2. Design with flexibility
    Be more flexible in our design approach with strategies that allow for multiple component options. It may also be necessary to widen the pool of suppliers.
  3. Improved forecasting
    Get serious about forecasting. Consider usage for at least the next 12-18 months and purchase and store in bulk, where possible.
  4. Secure stock in advance
    It may seem simple, but it is often overlooked. As soon as the design and the BoM have been finalised, order the parts and components. Don’t wait until a project has started to place orders as increased lead times could cause delays.
  5. Return manufacture to UK
    Many companies are opting to reshore manufacturing processes to the UK to create a stable supply chain and benefit from lower shipping costs and time.

The electronic component shortage has been a long and trying challenge for supply chains and it is expected that delays on certain components could reach as far as 2024. But whilst there may still be some catching up to do, we are starting to see signs of improvement. In September 2022, the Global Supply Chain Pressure Index (GSCPI) recorded a decrease in pressures for the fifth month in a row. Though the decrease is broad based, these figures show that pressures are starting to fall back in line with more historical levels.

Over the past few years, we have worked closely with our customers to navigate the changing landscape of component availability by sourcing and storing the components they need to ensure they meet their forecasted requirements. If you’ve got a project you’d like to discuss, get in touch or call 0117 244 3000.

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