Target Darts is a leader in darts equipment and sponsors some of the biggest names in the game including Luke Littler and Rob Cross. Their latest product creates a new category of connected IoT devices bringing the skill and excitement of the game to homes at the touch of a button.

The Virt Camera is a two-way camera system that allows users to play competitive darts against a global online community. It's front facing camera lets you opponent watch your throw, while the dartboard facing camera allows them to see your dart land in real time, high-definition video.

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THE CHALLENGE

Target Darts approached Cubik with a prototype of their new product and asked us to conduct a design review that focussed on design for manufacture and supply. The Virt needed to stream two live video feeds to a remote server and an app that would configure and score the game. The biggest challenge was fitting the amount of tech needed into a sleek, compact design whilst maintaining a high-quality video feed.

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THE SOLUTION

As part of the design review, we produced a low volume build of the existing prototype to test and analyse. Using the output, we made design recommendations to improve performance and streamline the manufacturability of the product.

Getting the camera tech right was a big piece of the puzzle. Our team carried out extensive research and testing to select the best camera component. We then designed and built a bespoke PCB that enabled the camera to interact with off the shelf components to bring the whole system together.

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THE IMPACT

With a refreshed design that employed design for manufacture principles, we went on to  successfully support Target Darts through the regulatory certification process and achieved CE, UKCA and FCC approval.

The result, a market ready product that is now available to purchase: https://bit.ly/40fuW5k

You can download the DartCounterapp on IOS and Android.